La Fab: • shorthand for “La Fabrique” in French , “The Factory”
•etymology: from latin “fabrica”: piece of art, artist workshop, or “fabricare”: to build.
LaFab US LLC, based in Austin, TX and established in 2017, is the American spin off of LaFab based in Paris, France. ( www.lafab.paris). LaFab Paris is the only smartphone case manufacturer with its factory within the City of Lights. Yes, we do have our production unit in one of the most expensive cities in the world known foremost for its refine luxury and cuisine, in a country with one of the highest labor costs in regards to China, and infamously high taxes…
We take pride in manufacturing locally, in creating jobs in our community and having better quality than imported cases. It is also our goal to build in the near future our main US production unit in Austin, TX.
This is our strategy. We believe that in the consumer electronics industry, after 150 years and 3 consecutive industrial revolutions translating into productivity gains and lower costs, but each time, marginally lower than the previous one, a 4th industrial revolution is underway. We have already entered this new era, where frustrated customers are looking for reactivity, speed, therefore proximity of production sites first, where they require smaller volumes, yet in many different flavors, therefore valuing agility and flexibility. The new generation of shoppers do not identify with brands anymore, they want brands to identify with them. This requires to address a large number of different tastes, cultures, social groups and each time a different flavor of product. This agility, this flexibility is what makes LaFab so unique. To do so, we rely heavily on the newest industrial automation technology to keep flexibility and speed up, and costs down.