Coming Up: Iné Organic Collection

Odoo CMS - a big picture
Odoo CMS - a big picture

 

Odoo CMS - a big picture



How could you keep all your credit cards and your smartphone charger all in the same place? A sleek wallet in fine-grained Nappa quality genuine leather that holds all your preferred credit and transit cards, AND recharges your smartphone? Xoopar invented it! Born travelers, jet setters and business persons on the move, iné is an absolute must-have for you all: so convenient, so thin and beautifully classy in its fully brushed aluminum body, Iné redefines ultra mobility and efficiency. With its 3,000 mAH capacity, it delivers more than an additional full charge to most modern smartphones in an incredibly thin (and gorgeous) form factor. Your credit cards are always with you, and so is your charger. Worried about your credit cards being erased or magnetized by the charger cells? Fear not, Iné is lined up internally by a thin metal foil shielding each card slot against RFID remote data thief and magnetic field from the charger. Multi-function LED charge indicator built-in and instruction manual included.   BUY NOW


The inception of iné was driven 2 years ago by Xoopar, the iconic French electronics designer, during a focus group research study featuring iPhone users. The research focused on the habits and behaviors of smartphone users in the capital city. Key takeaways from this research were simple: iPhone users want to travel as light as possible and want to carry as few items as possible with them. There are only 3 items men accept to carry around: their smartphone,  keychain, and their wallet.  Powerbanks,  modern era necessities, are viewed as an unpleasant, bulky imperative, hindering men's freedom and desire for lightness. Illustrating our ambiguous relationship with power banks, 69% of male power banks users report having been in a situation where power banks were needed but were not with them, underlining our behavior preferring freedom of movement and lightness, and our dislike for carrying bulky, albeit occasionally helpful items.

The concept of iné was born: making a single, high quality, gorgeous looking wallet that is also a power bank. 

After many attempts, iterations, and refinements, iné is officially launched today.

iné is short in French for "inédit", which translates by "previously unpublished" or "brand new".

iné is also a "Like" on FaceBook in Japan. 

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